Ad bills and finished jobs
Are your ads bringing work worth doing?
A free contractor workbook to connect ad bills, finished jobs and costs. Fill-in worksheets, a job sheet and a practical next step.
DIGITO ·
Before spending more on ads, check what the last round brought in. Use your own bills and job records to find what each finished job cost to win, what the work left after its costs, and what needs attention next.
Get the free workbook.
Fill it in with your records. No signup or sales call.
A workbook you can use without a sales call.
Eight pages with 35 fill-in fields. Type into the PDF in a reader that supports forms, save a copy, or print and write. The companion CSV job sheet opens in a spreadsheet app. Both are free, with no email or signup required.
- Choose one ad source and one month of new requests.
- Connect those requests to booked, finished and fully paid jobs.
- Work out the marketing cost per job and what remains after job costs.
- Choose one change, name who owns it and set a review date.
The PDF does not calculate for you. Use the free Job Cost Calculator when you have your totals. The worksheets contain no invented customer or dollar figures.
A charged request can still end without a job.
Google Local Services Ads guidance explains that advertisers pay for valid requests. It lists canceled bookings and customers who stop responding among the cases that do not receive a credit. Check the billing record and the job outcome together.
Jobber's 2026 Home Service Trends Report surveyed 1,050 U.S. home-service owners in December 2025. It found 72% had limited scheduling availability and 8% were turning work away. That is national survey context across trades, not a local plumbing benchmark or a DIGITO client result.
Keep the ad bill and its jobs together.
Follow the requests from the source and month you chose, even if the work finishes later. Dividing this month's ad spend by every job finished this month can mix unrelated work. Keep unknown sources separate.
Count one original request and its first job. Keep repeat work in a separate review. An estimate visit is separate from accepted, scheduled work. A deposit is separate from final payment. Keep unfinished requests visible so you know when the result can still change.
Marketing cost per finished job = ad charges and related fees divided by finished jobs from those requests. Use the full ad bill, including money spent on requests that did not become work. Subtract only credits already issued. If no jobs finished, report the spend and zero jobs; there is no cost per finished job yet.
Check what the work left.
Take sales from the finished jobs, after refunds and excluding sales tax. Subtract labor, parts, other costs of doing those jobs, and the marketing total. Include your own time and return visits to correct work. Keep missing costs visible.
Rent, general insurance, office costs and taxes still need covering. The amount left is not take-home pay or a cash balance. Keep unpaid invoices separate from money received.
Use the result to choose what to fix.
- Calls went unanswered: check phone coverage and who returns missed calls.
- Quotes are waiting: give each one an owner and a next contact date.
- Jobs left too little: review price, time spent, parts and callbacks by job type.
- The crew is full: check job length, travel and time lost between visits before buying more calls.
The workbook ends with one action, a person responsible and a review date. You can start with records and software you already have. Matching records helps explain recorded costs; it does not prove the ad alone caused each job.